Transforming Local Google Search Into a Predictable Lead System for Gold Coast Cleaning Business
Before working with Apollo Digital
Before working with us, Bloom Clean already had a website in place, but it wasn’t fully optimised for conversions. Key elements were missing, the messaging lacked clarity, and the site wasn’t structured to guide visitors towards making an enquiry.
They had previously run Google Ads, but results were inconsistent. Without dedicated landing pages or a clear conversion strategy, traffic was reaching the site without reliably turning into leads, making performance unpredictable.
A Complete Lead Generation System
We started by optimising Bloom Clean’s website, creating dedicated landing pages for each service to better match search intent and improve conversion rates. We strengthened on-page messaging, added confidence triggers, and integrated Google Reviews to build trust and credibility with new visitors.
With the website properly structured to convert, we then implemented a refined Google Ads strategy designed to consistently drive high-intent traffic to the right service pages. This approach created a steady flow of enquiries, improved lead quality, and delivered a more predictable and scalable lead generation system for the business.
Spent
Leads
Conversion Rate
Reed Simpson
Bloom Clean