Building a $100k+ Lead Engine for a Local Concreting Business
Before working with Apollo Digital
Before working with us, the concreting business had no logo, no website, and no real online presence. There were no lead generation or marketing efforts in place, and no strategy to consistently attract new enquiries.
While the business had a strong pipeline of commercial work already lined up, there was no system to generate residential jobs. Residential enquiries were inconsistent and relied almost entirely on word-of-mouth, making it difficult to fill gaps in the calendar or smooth out quieter periods.
Without the right digital foundations in place, the business lacked a predictable way to attract residential clients and create balanced, sustainable growth.
A Complete Lead Generation System
We built Viking Concreting’s online presence from scratch, starting with a clear, conversion-focused website designed to generate enquiries. We then launched and managed targeted Meta ads to reach local homeowners looking for concreting services. To support this lead flow, we implemented a simple CRM system to manage, track, and follow up enquiries efficiently. By refining the ads and lead process over time, we delivered consistent, high-quality leads at a predictable cost, giving the business a reliable stream of enquiries and measurable revenue growth.
Spent
Leads
Cost Per Lead
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Neil Raine
Viking Concreting